How we score
Exactly what we test, which tools we use, and how we choose the providers we recommend.
What we test
| Area | Tool | What it checks |
|---|---|---|
| Speed | Google PageSpeed Insights (Lighthouse) | Load times on mobile and desktop, plus real-visitor data where Google has it. |
| SEO | PageSpeed Insights and our own page checks | Titles, descriptions, headings, alt text, sitemap, robots.txt and structured data. |
| Mobile | Lighthouse and our own page checks | Tap targets, text size, layout on small screens and tap-to-call. |
| Accessibility | axe-core, run through Google Lighthouse | Checks against WCAG, the international accessibility standard. |
| Security | Our own checks and Mozilla HTTP Observatory | HTTPS, certificate expiry and security headers. |
| AI search | Our own checks and Claude | Whether AI crawlers can reach you, and how clearly your site says what you do and where. |
How scores work
Every area gets a score out of 100. We use the same bands as Google's own tools, and always show a word and a shape alongside the colour. Your overall score is the average of the six areas. Fixes are ordered by how much each one helps, then by how easy it is.
90 to 100
GoodDoing well. Keep an eye on it.
50 to 89
Needs workWorth fixing. Real gains available.
0 to 49
PoorCosting you visitors. Fix these first.
How providers are chosen
Providers are pulled from Google's public business listings, or apply to become verified partners. They're only shown if they pass every check below. Nobody can pay to skip them.
- A Google rating of 4.5 or higher
- At least 20 Google reviews
- A website that loads and works
- For verified partners, an active ABN, checked against the Australian Business Register
Verified partners, who've applied and passed our checks, are shown first. Within each group we rank by rating, review count and distance. Once there's enough traffic, clicks and feedback from people who contacted a provider count too. Sponsored spots are always labelled.
When you request quotes, we pass your request to up to 3 verified partners who handle that work in your area, using the same ranking. Sponsorship makes no difference to who receives your request.
What a scan can't tell you
Automated checks are a starting point, not a guarantee. They can miss problems a person would spot, and some results change from one test to the next. Treat your report as a clear, honest guide to where to look first.
See it for yourself
Run a free scan and check our working.