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Website audit for tradies

Most of your customers find you on their phone, often in a hurry. Find out whether your site loads fast, shows up locally and makes it easy to call you.

What matters most for tradie websites

  1. Priority 1: Mobile

    Customers search from the job site or the car. If the call button is hard to hit, they ring the next result.

  2. Priority 2: Speed

    A slow page on a patchy mobile signal loses the enquiry before it loads.

    Try the free speed audit

  3. Priority 3: SEO (local)

    Showing up for "plumber near me" depends on your pages and your Google Business Profile.

    Try the free SEO audit

  4. Priority 4: AI search

    More people ask ChatGPT for a recommendation. It needs to understand what you do and where.

    Try the free AI search audit

Problems we often see on tradie sites

Examples only. We'll publish real numbers once we have enough scans to be sure.

PoorPhone number isn't tappable on mobileHigh impact · Quick fix

What it means

Customers on their phone have to copy your number by hand. Many won't bother and ring the next result.

What to do

Turn your phone number into a tap-to-call link (a tel: link). It takes a couple of minutes.

PoorGallery photos slow the homepage downHigh impact · Quick fix

What it means

This one image makes your homepage load about 3 seconds slower on mobile.

What to do

Resize it to 1600px wide and save it as WebP. It should drop under 200 KB.

Needs workSuburbs you service aren't listed anywhereMedium impact · Quick fix

What it means

When someone asks for a plumber in their suburb, AI tools can't tell you work there.

What to do

Add a short "Areas we service" section listing your main suburbs.

Needs workNo reviews shown on the siteMedium impact · Some effort

What it means

Reviews are what convince people to call. Without them on your site, visitors go back to Google to check.

What to do

Add a few recent Google reviews to your homepage, with the reviewer's first name.

Guides for tradies

All guides

Questions from tradies

I get most work from word of mouth. Does my website matter?

Yes. Most people who hear your name still look you up before they call, and a slow or broken site can put them off.

Can I fix this myself?

Often, yes. Things like a tap-to-call phone number, listing your suburbs and compressing photos are quick jobs in most website builders. Your report says how much effort each fix takes.

What does a fix usually cost?

Small fixes can be a few hundred dollars from a web developer. Bigger jobs like speeding up a heavy site cost more. Get a couple of quotes, and share your report so they can price the actual work.

Do I need a new website?

Usually not. Most tradie sites can be fixed without starting again. A rebuild only makes sense if the site doesn't work on phones at all or can't be edited.

See how your site stacks up

Paste your web address and get your report in about a minute.