AI search
What GEO and AEO actually mean
6 min read
Free AI search audit
More people now ask ChatGPT and other AI tools who to call. Find out whether they can read your site and understand what you do and where.
What this audit checks
AI crawler access
Whether AI tools are allowed to read your site.
What you do
Whether your homepage says clearly what your business does.
Where you work
Whether the suburbs and areas you serve are listed.
Business details
Structured data AI tools can read directly.
Reviews
Whether proof from customers is shown on your site.
llms.txt
A plain summary of your business written for AI tools.
Readable content
Whether key information is text, not just images.
What results look like
Real examples of what an AI search report flags, and what to do about each one.
PoorYour homepage doesn't clearly say what you doHigh impact · Some effort
What it means
AI tools recommend businesses they understand. Vague slogans leave them guessing.
What to do
Say plainly in your main heading what you do, like "Emergency plumber in Parramatta".
Needs workSuburbs you service aren't listed anywhereMedium impact · Quick fix
What it means
When someone asks for a plumber in their suburb, AI tools can't tell you work there.
What to do
Add a short "Areas we service" section listing your main suburbs.
Why it matters
AI tools recommend the businesses they understand. If your site is vague about what you do or where, or blocks AI crawlers altogether, you won't be the answer when someone asks for a recommendation. The good news is that most fixes also help your Google rankings.
Who fixes this?
Rewording your homepage and listing your service areas is often do-it-yourself. Structured data and crawler settings are a job for your web developer or an SEO specialist who works on AI search.
See top-rated AI search providersRelated guides
All guidesAI search audit questions
How do AI tools decide who to recommend?
They draw on what they can read about you: your website, reviews and mentions elsewhere. Clear, specific information about what you do and where gives them something to work with.
How do you check AI search visibility?
We check whether AI crawlers are allowed to read your site, look for structured business details, and use an AI model to judge how clearly your homepage explains what you do and where.
Is this the same as GEO or AEO?
Yes, these checks are the technical side of what people call generative engine optimisation (GEO) and answer engine optimisation (AEO). Our guide explains both in plain English.
Should I block AI crawlers?
Only if you have a specific reason, like protecting paid content. For most small businesses, blocking them just means AI tools can't learn about you or recommend you.
Check your AI search visibility
Paste your web address and get your report in about a minute.