SEO
Meta descriptions, explained simply
5 min read
Find out whether Google can find, read and rank your pages, and what's stopping it. Plain English, in about a minute.
Whether each page has a clear, unique title Google can show.
The summary under your link in search results.
Whether your H1 and headings describe the page.
Descriptions Google and screen readers rely on.
Whether robots.txt or settings block Google.
Whether Google has a map of your pages.
Business details Google can read directly.
Real examples of what an SEO report flags, and what to do about each one.
What it means
Google writes its own summary for these pages, which is often a random sentence that won't make anyone click.
What to do
Write a one or two sentence summary for each page, around 150 characters, that says what the page offers.
What it means
Google reads the main (H1) heading to understand the page. Missing or doubled-up headings make that harder.
What to do
Use exactly one H1 per page that says what you do, then smaller headings for each section.
If Google can't read your pages properly, people searching for what you do won't find you, however good your work is. Most SEO problems on small business sites are quick to fix once you know they're there.
Many of these fixes are small enough to do yourself. For the rest, an SEO specialist or your web developer is the right person.
See top-rated SEO providersSEO
5 min read
SEO
8 min read
SEO
6 min read
It covers the technical basics a paid audit starts with. It won't research keywords or competitors for you.
Every few months, and after any big change like a new website, a new theme or a batch of new pages. It's free, so there's no harm checking more often.
Not on their own. Fixing technical problems removes what's holding you back, but where you rank also depends on your content, your reviews and how many other sites mention you.
Not always. Many of these fixes take minutes in your website builder. An agency is worth it when you want ongoing work like content, local rankings or links, and it helps to know what's wrong before you brief one.
Paste your web address and get your report in about a minute.