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Website audit for online stores

Every extra second and every awkward tap costs you sales. Find out how fast your store loads, how it works on phones and whether shoppers can trust it.

What matters most for online stores

  1. Priority 1: Speed

    Shoppers abandon slow stores. Big product photos and apps you no longer use are the usual culprits.

    Try the free speed audit

  2. Priority 2: Mobile

    Most browsing happens on phones. If product pages and checkout are fiddly, carts get abandoned.

  3. Priority 3: Security

    Shoppers won't enter card details on a site that looks unsafe. Security warnings kill sales instantly.

    Try the free security audit

  4. Priority 4: SEO

    Clear product titles, descriptions and structured data help your products show up in Google Shopping and search.

    Try the free SEO audit

Problems we often see on online stores

Examples only. We'll publish real numbers once we have enough scans to be sure.

PoorProduct photos are far larger than neededHigh impact · Quick fix

What it means

This one image makes your homepage load about 3 seconds slower on mobile.

What to do

Resize it to 1600px wide and save it as WebP. It should drop under 200 KB.

Needs workOld apps slow every page downMedium impact · Some effort

What it means

The browser has to download these before it can show anything, so visitors stare at a blank screen.

What to do

Ask your web person to defer non-essential scripts and inline the critical styles.

Needs workProduct pages are missing meta descriptionsMedium impact · Quick fix

What it means

Google writes its own summary for these pages, which is often a random sentence that won't make anyone click.

What to do

Write a one or two sentence summary for each page, around 150 characters, that says what the page offers.

Needs workSeveral security settings are missingMedium impact · Some effort

What it means

These settings tell browsers how to protect your visitors from common attacks. They're invisible but important.

What to do

Ask your web person to add the missing security headers (like HSTS and X-Content-Type-Options).

Guides for online stores

All guides

Questions from online stores

I use Shopify. Isn't speed handled for me?

Partly. Shopify's hosting is fast, but your theme, photos and installed apps still slow things down. Apps you no longer use often leave scripts behind.

Which page should I scan?

Start with your homepage, then scan your busiest product page. Product pages often have the heaviest images and scripts.

Does speed really affect sales?

Yes. Shoppers are impatient, especially on phones. Faster stores keep more visitors browsing, and Google also ranks faster pages higher.

Will you check my checkout?

We check the page you scan. Checkouts are often hosted by your platform and need a login or cart, so we can't test them directly.

See how your store stacks up

Paste your web address and get your report in about a minute.