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Website audit for local service businesses

Cleaners, salons, gyms, accountants, vets: if customers find you nearby, your website has one job. Find out whether it shows up locally and turns visits into enquiries.

What matters most for local service websites

  1. Priority 1: SEO (local)

    Showing up when people search for your service and suburb is the whole game for a local business.

    Try the free SEO audit

  2. Priority 2: AI search

    People increasingly ask AI tools for local recommendations. They need to know what you do and which areas you serve.

    Try the free AI search audit

  3. Priority 3: Mobile

    Local searches happen on phones, often while people are out. Calling or booking should take one tap.

  4. Priority 4: Speed

    A slow site sends people straight back to the search results and on to your competitors.

    Try the free speed audit

Problems we often see on local service sites

Examples only. We'll publish real numbers once we have enough scans to be sure.

PoorSuburbs you service aren't listed anywhereMedium impact · Quick fix

What it means

When someone asks for a plumber in their suburb, AI tools can't tell you work there.

What to do

Add a short "Areas we service" section listing your main suburbs.

Needs workYour homepage doesn't clearly say what you doHigh impact · Some effort

What it means

AI tools recommend businesses they understand. Vague slogans leave them guessing.

What to do

Say plainly in your main heading what you do, like "Emergency plumber in Parramatta".

Needs workYour page title is missing or unclearHigh impact · Quick fix

What it means

The title is the blue link people click in Google. Without a clear one, fewer people click.

What to do

Write a title under 60 characters that says what you do and where, like "Plumber in Parramatta | Your Business".

Needs workPhone number isn't tappable on mobileHigh impact · Quick fix

What it means

Customers on their phone have to copy your number by hand. Many won't bother and ring the next result.

What to do

Turn your phone number into a tap-to-call link (a tel: link). It takes a couple of minutes.

Guides for local businesses

All guides

Questions from local businesses

Is my Google Business Profile part of this?

Not directly. We check your website. Your Google Business Profile matters a lot for local search too, and your website should match it: same name, address, phone number and services.

I only work in a few suburbs. Does SEO still matter?

Even more so. Listing the suburbs you serve, and having a clear page for each main service, helps Google and AI tools match you to nearby searches.

Do I need to blog?

Not to fix what your report flags. Clear service pages, reviews and accurate business details matter more for most local businesses than regular blog posts.

How long until fixes make a difference?

Speed and mobile fixes help visitors straight away. Search changes can take a few weeks to show, because Google needs to re-read your pages.

See how your site stacks up

Paste your web address and get your report in about a minute.